About us

The Future of work is here

The winners of today’s AI revolution won’t be those who simply add more AI tools. They’ll be the ones who eliminate coordination tax entirely, transforming  AI speed into organizational agility rather than chaos.

What do we mean  by coordination tax?

The friction caused by complexity in organisations across tools. This tax manifests in delayed product launches, customer issues bouncing between departments, critical decisions getting stuck in endless loops, muted channels, missed messages, overwhelmed teams...

That Works eliminates the AI-accelerated coordination tax that stifles progress. This hidden cost slows teams down just as they should be moving faster.

But why do we care?

We built and sold our first startup to Meta, where we developed cutting-edge technologies and led teams building products and infrastructure now used by billions of users.

What we saw building at this scale – and know from talking to hundreds of company leaders and product owners – is that coordination overhead kills.

Instead of accelerating, teams are lost in complex loops. Teams and product quality both suffer.

Our founding team

Features

Abesh Thakur, CEO

A seasoned product manager, Abesh brings a decade of experience  in building zero-to-one products and spearheaded enterprise-scale sales and partnerships with companies like Adobe.

At Meta, he managed social VR, video, and creator tools, gaining deep insights into the complexities of scaling large organizations.

Abesh Thakur, CEO

A seasoned product manager, Abesh brings a decade of experience  in building zero-to-one products and spearheaded enterprise-scale sales and partnerships with companies like Adobe.

At Meta, he managed social VR, video, and creator tools, gaining deep insights into the complexities of scaling large organizations.

Abesh Thakur, CEO

A seasoned product manager, Abesh brings a decade of experience  in building zero-to-one products and spearheaded enterprise-scale sales and partnerships with companies like Adobe.

At Meta, he managed social VR, video, and creator tools, gaining deep insights into the complexities of scaling large organizations.

Abesh Thakur, CEO

A seasoned product manager, Abesh brings a decade of experience  in building zero-to-one products and spearheaded enterprise-scale sales and partnerships with companies like Adobe.

At Meta, he managed social VR, video, and creator tools, gaining deep insights into the complexities of scaling large organizations.

Abesh Thakur, CEO

A seasoned product manager, Abesh brings a decade of experience  in building zero-to-one products and spearheaded enterprise-scale sales and partnerships with companies like Adobe.

At Meta, he managed social VR, video, and creator tools, gaining deep insights into the complexities of scaling large organizations.

Varun Nair, CTO

A technology leader and innovator, Varun has spent more than  15 years building systems, products, and teams at the intersection of technology and user experience.

An inventor of multiple patents, at Meta he scaled engineering organizations that developed breakthrough technologies for Facebook, Instagram, and Oculus.

Varun Nair, CTO

A technology leader and innovator, Varun has spent more than  15 years building systems, products, and teams at the intersection of technology and user experience.

An inventor of multiple patents, at Meta he scaled engineering organizations that developed breakthrough technologies for Facebook, Instagram, and Oculus.

Varun Nair, CTO

A technology leader and innovator, Varun has spent more than  15 years building systems, products, and teams at the intersection of technology and user experience.

An inventor of multiple patents, at Meta he scaled engineering organizations that developed breakthrough technologies for Facebook, Instagram, and Oculus.

Varun Nair, CTO

A technology leader and innovator, Varun has spent more than  15 years building systems, products, and teams at the intersection of technology and user experience.

An inventor of multiple patents, at Meta he scaled engineering organizations that developed breakthrough technologies for Facebook, Instagram, and Oculus.

Varun Nair, CTO

A technology leader and innovator, Varun has spent more than  15 years building systems, products, and teams at the intersection of technology and user experience.

An inventor of multiple patents, at Meta he scaled engineering organizations that developed breakthrough technologies for Facebook, Instagram, and Oculus.

Ready to cut the coordination tax?

Ready to cut the coordination tax?

Ready to cut the coordination tax?

Ready to cut the coordination tax?

Ready to cut the coordination tax?

Automate your work rituals.

Automate your work rituals.

Automate your work rituals.